How Deja Media built Oliver Denune, a hands-off email growth engine for SaaS founders: sourcing leads, running warmed infrastructure, and writing creatives that get replies.
Oliver Denune — Full-service outbound program
Founders wanted an outbound channel, but lacked data, warmed inboxes, and compliant messaging. Manual work slowed scaling.
Lead sourcing, SMTP + DNS provisioning, warmup automation, sequence copywriting, dashboards, and monitoring.
SaaS founders know outbound works — but standing up a reliable email system is complicated. They needed targeted data, warmed inboxes, safe sending windows, and copy that books calls. Doing this manually across multiple clients was unsustainable.
The goal: deliver a hands-off email growth engine where founders simply approve messaging and show up to booked calls.
Automated pipelines pulled ICP-matched leads, enriched them with firmographics, and verified emails to reduce bounces.
Dedicated domains and inboxes were automatically provisioned with SPF, DKIM, and DMARC. Warmup controls ensured safe ramping.
Spintax-ready sequences with A/B subject lines were written, tested, and iterated weekly based on reply quality.
Founders received a daily preview dashboard and a weekly summary of replies, placements, and optimizations. No vanity metrics.
Define buyers, offers, guardrails, and objections. Approve ICP doc and calendar routing rules.
Leads sourced, verified, and enriched. Domains + 6 inboxes provisioned, warmed, and tested with seeds.
Primary sequence + follow-ups with spintax and A/B subject tests. Compliance language added. Messaging pack approved.
Safe sending volumes ramped. Daily seed checks. Copy iterated based on reply quality. Target capacity: 150–250 sends/day by day 30.
Replies routed to founders’ calendars. Additional “lanes” added for new ICPs or higher volume, each with dedicated domains and copy.
Time from kickoff to first live sends with warmed inboxes.
Safe daily sending capacity per lane by day 30.
Founders approve copy and show up to calls. Everything else is managed.
Oliver Denune gave SaaS founders a reliable outbound engine they could trust. By bundling data, infrastructure, copy, and optimization under one roof, Deja Media enabled fast launches, safe scaling, and steady booked calls — without internal hires.
“We were up and running in under two weeks with booked calls hitting the calendar. The best part? We didn’t have to touch data, domains, or copy — Deja Media handled everything.”
Nicolas V. — Founder, OliverDenune.com
We build data-driven, deliverability-safe outbound programs — just like Oliver Denune. You approve messaging. We handle the rest.
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